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XX, a privately owned IT retailer, was founded in 19xx and has enjoyed a quick growth these years. XX is open for new idea and keeps track of advanced management (Tactic Management, Business Culture Management, ERP) around the globe. The long-term co-operation with Anderson Consulting has witnessed XX to act in conformity with up-to-date business management. At present, XX is embracing electronic commerce for the translation into E-commerce Marketing Business from current business, which is expected to be the most valuable one in new economic era.
Marketing is regarded to be the most unsubstantial part of China's economy. Over two decades of economic development, China's economy has experienced the transfer from shortage to surplus, China's market from buyer's market to seller's market. No one can deny that lower efficiency of circulating trade caused by conventional mode of economic development has been the barrier to the quick development of other trades. Fortunately, the state government has realised the necessity to prop up circulating trade at rational step. A deep insight of the market saw the foundation of XX, which has mainly operated in the retail of IT products from international famous producers and has gained satisfactory profit. What you may ask has backed up XX to success--advanced business mode and wonderful net marketing.
It is a historic opportunity for XX to have introduced Net Marketing into its business. After market research of international retail business, XX has decided to introduce Net Marketing into its business in consideration of the character of China's market and predominance of XX. Net Marketing is required to perform in high efficiency. Inevitably, a number of selling operations have to occur before a product being delivered to the users. Like a snowball, each operation has to roll the product in additional cost and profit. When the product are delivered to the end user's hands, we can imagine the cost of the product. That's why conventional retail business has experienced lower efficiency and less competitiveness. Undoubtedly, XX is an experienced agent in this trade and stands out to be the golden bridge over producers and clients. At internet age, XX will create a new marketing form by reforming the conventional retail business and benefit the society and end users by minimising the cost of each sale operation and will be a net marketing business in the new economic era.
XX has paved the way to E-commerce Marketing by building up a sale net. Compared with onefold net shop, XX has a national sale net packed with material circulation net, client service net and information net, which are developed by XX and operate efficiently by now. Operation of those 4 nets has told XX that competitive e-commerce depends on nothing but a powerful net.
With great efforts and large investment in the previous period, the construction of a super highway from producers to clients has completed. XX is currently focusing on how to increase the traffic on the highway (that is, new service and new products). Financial condition has told that income from existing business is enough to pay the charge of maintenance and can make a little profit. If the net is put into commercial operation, considerable profit can be expected. The introduction of e-commerce into XX's business will make net marketing business enjoy a higher efficiency and gain profit. Sharp fall of NASDAQ told that those stocks which still rise and are less fall are issued by those commercial combinations of e-commerce and conventional business. The fact shows that XX has felt the pulse of electric commerce, which will gain profit in stock market in the near future.
China's PC market will test XX. Only in 1999, the demand for PC reached RMB50, 000,000,000 yuan in the market. China's PC market has enjoyed quick growth by 20-30% per year and is now alluring the producers around the world. Various famous PC will flood into China's market when China enters WTO, and XX will act the golden bridge between foreign producers and domestic clients. In those years, XX has accumulated rich experience in the sale of IT products and after-sale service. Yes, XX is not PC producer but a super producer who is the combination of service from other onefold PC producers.
XX has take positive actions to be more competitive before the competitors knock at the door. E-commerce will be introduced into PC sale for lower cost. More brands of products will be introduced and few retailers will be authorised. Undoubtedly, all these will help XX be a competitive and influential retailer in PC market. For investors, XX believes that Investment into XX will smile back with more profit.
On the basis of the net and operation mode, XX is competent to extend operation scale to meet the command of the market and mature capital. Now the net is about to bring your dream to fruition, just little investment, we can pick!
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